Ridgeline Brand Reset
How do you go about transforming a brand’s presentation from possibly the worst in the category to probably the best? Could you do it in three months? For under £80,000? And it’s all the channels – website, social advertising, trade shows, and a new brand-defining magazine to influence the trade and work as direct mail.
“No problem… Gulp… Yikes!”
Don’t panic.
Work out what the brand stands for and why consumers are buying it now.
Capture that with powerful lines and visual concepts.
Show the product in a beautiful light.
That’s not scary – it’s only four things.
In quick succession - One round of killer creative, three world-class shoots to capture video and stills, one month editing, coding for Shopify, designing, writing and printing. And kapow! It’s live. Breathe, and hope it works….
Client: Ridgeline Clothing
“Amazing work. Delivered in record time. You’ve smashed your personal best here mate. Thank you so much!”
Phil Rothwell
Head of Marketing - Ridgeline
It worked!
Ecommerce Figures:
October 22
-37% vs last year (An overall slump out there while we were in creation mode)
November 22
+36% vs last year (replacing bad with good across all channels and launching Graft magazine)
December 22
+62% vs last year (keep momentum, publish Graft Magazine, do some social)
January 23
Currently +99% vs last year. But likely be +120% by the end of the month. (Yay. Phew)
Ridgeline is mainly a winter brand so November, December and January are the big months. This quarter really, really matters and is set against the strongest months from last year.
Pub anyone?
