Balls to clothes

With so much green fog out there it’s hard to know what is real and what is not. Plan B offer a radically simple approach to sustainability that cuts through. Our task was to set aside lofty talk of values and beliefs and approach the issue with a lightness and clarity that made it clear to brands that Plan B’s method offers more hope than we can imagine.

When you design and manufacture clothing thoughtfully, from single source polyester, it can be reprocessed into tiny rPET balls. The balls are turned into yarn. The yarn into a new garment. The old garment can be reprocessed into tiny rPET balls. The balls are turned into yarn. The yarn into a new garment. The old garment can be reprocessed into tiny rPET balls. The balls are turned into yarn. The yarn into a new garment. The old garment can be reprocessed into tiny rPET balls. The balls are turned into yarn. The yarn into a new garment. The old garment can be reprocessed into tiny rPET balls. The balls are turned into yarn. 

You get the idea... live forever.