British Boxers: Knockout Undies & Nightwear

Start from zero and build an e-comm brand worth millions. Nightwear and underwear are crowded markets in the UK, but with the right story there’s a way in. Enter British Boxers with a heritage that goes back to the the first World Heavyweight Champion, Jem Mace, and brought into the new age by his 3x great-granddaughter, Deborah Price. It’s a job that started with a simple logo and WordPress website and evolved over a 10-year relationship with us into a sophisticated brand with photography, videography, social advertising, Shopify website, email marketing, trade shows and direct mail. Beside being available on British Boxers website, their garments are now stocked by Joules, John Lewis and Debenhams as well as a myriad of smaller retailers across the UK.

In this age of chasing a quick buck, it’s nice to build a brand steadily with right action. And surely, this is the sort of approach that builds brands that will last.

“Where do I start? We simply couldn’t have done it without you. It’s been an unmitigated pleasure to start British Boxers with such a talented partner and evolve the brand together over the last decade.”

Deborah Price
Managing Director - British Boxers