Kellogg’s Bear Naked

Everything about these snacks is designed with bears in mind. From tasty natural flavours that bears love, to compostable wrappers that keep the woods plastic-free. If it’s not good enough for bears, it’s not good enough for us.

Sustainability doesn’t need to be stuffy. Taking a playful tone on a serious subject can often have a more powerful effect.

Investigating the viability of a new product range for Kellogg’s.

Kellogg’s incubator team saw the connection between outdoor lifestyle positioning and healthy snacks and approached us to help them with this project. For us it was nostalgic to work with Kellogg’s after a break of over ten years. Primarily this was to be a digital launch, so simplicity and visual punch needed to be combined with a reassuring and natural feel. A perfect job for a team that loves snacking and punning in equal measure.