Optimism – camping on Arran in April

Hard hitting direct mail can also build your brand. DM ain’t dead.

One sheet of B1 paper, so cheap to print. Under 100gms, A5, so cheap to mail. 16 pages of gear and adventure to inspire and get the tills ringing.

An Optimist’s guide to Scottish camping.

Following Alpkit store hero Ali and Rich on a trip to the Isle of Arran with the weather forecast confidently predicting a mix of leaden skies, driving rain, sunny intervals, howling wind, snow showers and drops of single malt. Nice place found, good thing done.