McNair: Practicing what we preach

We believe that a brand should be based on a truth. Marketing can’t tell a different story to product truths. The world deserves better. Better products. Better stories – honest, engaging brands that deliver on the promises made by their products. We believe this so deeply that we’ve invested five years and a considerable sum of our money creating such a brand.

For us, McNair is a way of proving that meaningful brands with great products at their heart will sell. It is a case study in branding, where clear positioning is followed by careful targeting and design to show the product in a beautiful light.

McNair is still a fledgling brand but it is growing steadily. Fortnum and Mason have stocked us for the past three years and we sell our high performance, milled wool overshirts direct, all over the world. They’re a natural performance product. Beautiful, ethical and functional. Made proper in Yorkshire - we’re trying saving the world one shirt at a time here. Whether you work with us or not, if you love mountains and have a soul, you should probably be wearing a made-to-measure McNair shirt.